New Products for 2014!


Lots of great stuff is happening around Yamamoto Central these days and we can’t wait to tell you all about them! Premiering this year at ICAST in Las Vegas is our new line of hard baits. We’ll also be introducing a few new soft-bait players to the game as well as a couple of new zingy colors.

Check out the info below for more details – and check back often! As we get closer to ICAST we’ll be providing more and more information. If you’re headed to ICAST and want to take a peak at these new products first-hand, stop by booth #1174 and say hello!


New Hard Baits – Think Yamamoto is all soft baits? Well think again! Gary Yamamoto Custom Baits, the worldwide leader in soft plastic innovation, has introduced a new line of premium hard baits for 2014 and beyond. These new products – two different styles of topwater, a selection of jerkbaits, and crankbaits aimed at three different diving ranges – cover the water column and all of any avid bass angler’s hard bait needs. They combine extreme durability and Gary Yamamoto’s legendary attention to detail with the best of Japanese lure makers’ ability to make a tool resemble a piece of art, all at a price more affordable than the competition. Each lure is outfitted with 1X strong Mustad Triple Grip Hooks and is designed to achieve maximum casting distance, lifelike acoustic footprints, 3-dimensional holographic foil and a custom-tuned action. All four bait styles are available in standard tournament-proven American finishes, along with novel patterns that will create a new list of industry standards. *Available for retail purchase in the late fall.





New 6.75″ Pro Senko – Perfect for drop-shotting, the new 9PL Pro Senko picks up where the 5″ 9P Senko left off. Available in 14 juicy colors. *Now available for purchase at our online store!







New 5.5″ and 3.5″ Swim Senkos – Gary may be most noted for his invention of the Senko, but the Swim Senkos are his go-to baits right now. Joining the ranks of our previous Swim Senkos is this big and little brother. *Now available for purchase at our online store!







New Colors! – Introducing the new Goby and Perch colors, available in a variety the following products:

967 – Goby: 9, 9S, 9P, 9PL, 121, 31M

968 – Perch: 9, 9S, 121, 31M

*Now available for purchase at our online store!

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