The Inside Line

Preface: I don’t know for a fact that anyone has ever cheated in a top-tier professional bass tournament. I mean, it’s obvious that someone, at some time, has broken the rules purposely, but as f …

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No stop on the Bassmaster Elite Series excites me more than the Thousand Islands in Upstate New York. It’s beautiful there, and the fishing is fantastic. Both smallmouth and largemouth are plentiful …

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Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection on forward-facing sonar, the Scope Stik fills the need for a jerkbait in the B …

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Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill Lewis PWC was designed with precision trolling expert, Mark Romanack, to create a b …

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Irving, TX – Yamamoto Baits is proud to announce the debut of the brand-new 5.5” Slinko. The Slinko maintains the classic Senko profile while adding some bulk with a ribbed-shaped body. "I'm r …

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Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different sizes, the aptly named ATV is built for any type of structure or cover aro …

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