Trick Herring

Building on the proven portfolio of legendary swimbait maker Mike Bucca, the Bucca Brand 6” Trick Herring delivers a super reactive, skinnier glide that excels in warmer water conditions. Its refined profile responds instantly to rod input, creating the kind of erratic movement that triggers reaction strikes from pressured fish. Wake the Trick Herring just beneath the surface with a fast, steady retrieve, or impart enticing side-to-side twitches with each turn of the reel handle. Either way, the Trick Herring responds with a frenzied left-to-right movement that triggers violent reaction strikes perfect for aggressive fish. A soft silicone tail adds a subtle secondary swimming action, giving the bait added realism on the pause and during the glide. Outfitted with premium Mustad Triple Grip hooks and rotating hook hangers, the Trick Herring is crafted for solid hook-ups when it matters most. When it’s designed and trusted by Mike Bucca, you know it’s built to get bit.