The Inside Line

Being born and raised in the Ozarks of southern Missouri, I have spent my entire life living in the middle of a fisherman's paradise. Within an hour's drive in any direction, I can sit on Norfor …

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When speaking with customers while working my full-time job at a small-town hardware store, I am often amused at the excitement of hunters and fishermen anticipating warmer spring temperatures.  …

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The Fresh Water Fishing Hall of Fame Selection Committee has chosen legendary lure maker Bill Lewis for induction into the 2023 class of Hall of Famers. Lewis is well known as the inventor of the Rat …

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Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection on forward-facing sonar, the Scope Stik fills the need for a jerkbait in the B …

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Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill Lewis PWC was designed with precision trolling expert, Mark Romanack, to create a b …

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Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different sizes, the aptly named ATV is built for any type of structure or cover aro …

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