The Inside Line

Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill Lewis PWC was designed with precision trolling expert, Mark Romanack, to create a b …

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Irving, TX – Yamamoto Baits is proud to announce the debut of the brand-new 5.5” Slinko. The Slinko maintains the classic Senko profile while adding some bulk with a ribbed-shaped body. "I'm r …

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Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different sizes, the aptly named ATV is built for any type of structure or cover aro …

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Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new 5” Shad Shape Worm. This 5” offering puts a twist on the ever popular 4” Shad Shape Worm, thanks in large part to Yam …

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Irving, TX – Yamamoto Baits is proud to announce the debut of the all-new 3” Zako. Maintaining all the same qualities that make the original 4” Zako an industry standard, the 3” offering is the s …

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BASS Communications and (subsequently) BassFan ran a story about the efforts of two-time NFL Pro Bowler Trent Cole’s to qualify for the Bassmaster Classic. I have nothing at all against Cole. Well, I …

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